Biggest SEO **ck-Ups of All-Time
Black Hat SEO
Black hat SEO techniques deliberately manipulate the system in search of (short-term) page rank gains but they don’t pay off in the long run. If you’re serious about establishing your site, you’re going to have to do it the hard way.
At the end of the day you have to ask yourself, “Am I smarter than a math PhD making high six figures at Google?” If you can honestly answer, “yes,” to that question then go right ahead. If you’re like the rest of us, you’ll find that there are no shortcuts in the SEO world.