Betting Partners Editor’s Review: A Serious Name Brand Product
Ask your friends outside of the gaming industry to name a single online casino or sports book and, chances are, they’ll mention Bodog. When it comes to brand name recognition in the iGaming space, Bodog is essentially the Coca-Cola of gambling.
Building up the Bodog brand took time and a serious commitment to marketing and advertising but that work paid off. That’s a big part of what makes Betting Partners– the Bodog affiliate program– a good fit for sports betting, poker and casino affiliates.
A big part of succeeding in the online gambling business is simply getting players to trust you enough handle their money. Thanks to years of operation, and that vaunted marketing and advertising, Bodog has a superb reputation in the industry.
They extend that marketing machine to their partners with some pretty serious marketing and promotion materials. With so many fly-by-night outfits operating in the industry, players are pretty psyched to work with a brand they recognize from advertising in ESPN.
We’ve often said that negative carryovers aren’t for everyone and that’s one aspect anyone planning on doing business with Betting Partners should be aware of before putting too much effort into the project. Negative carryovers aren’t as big a problem for partners who are doing a lot of volume, but if you’re just getting started it can seriously impact your bottom line.
Betting Partners offers CAP readers a 35% revenue share for their first 60 days and 25% thereafter. Not surprisingly, they offer a wide range of promotions for players including:
- Bodog Casino – They’ve got more than 100 games and an unlimited 10% sign up bonus.
- Bodog Poker – Poker players can take advantage of a 110% bonus, up to $1100.
- Bodog Sportsbook – It’s, arguably, Bodog’s best known brand an offers an unlimited 10% sign up bonus for new players.
Bodog is a real meat and potatoes operation, offering up a wholesome selection of gambling comfort foods. They’re definitely a good all around, complete online gambling package for beginning affiliates or experienced pros.
The affiliate programs offered up by Betting Partners are aimed primarily at English speaking audiences in the UK, US and Canada. So if you’re looking to focus your efforts on emerging Spanish-language markets, this might not be as good a fit. Keep in mind, though, that Betting Partners also manages Bovada, a US-facing brand, which gives affiliates more options in the US landscape.
Affiliate Revenue Model
Betting Partners pays out affiliates 25% revenue share or CPA to affiliates once a month. They calculate net revenue in a standard fashion allowing for fees, chargebacks and player winnings. We recommend would-be affiliate partners carefully read and understand the terms of any Terms and Conditions Statement before signing on the dotted line.
The casinos and affiliate programs associated with Bodog run on the following platforms:
- Poker – Bodog Poker Network
- Casino – Real Time Gaming (RTG)
- Affiliate Backend – MyAffiliates
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