Betfred is launching a new Forex platform and has signed a jersey sponsorship deal with the Bolton Wanderers Football Club to promote the effort.

Under the terms of the deal, the Bolton Wanderers will be sporting the Betfred logo on the front portion of their jerseys for the next two Championship seasons. Wanderers supporters can also expect to see Betfred promotions throughout Macron Stadium, the team’s home field.

Commenting on the deal, Betfred chief Fred Done said he was pleased to be working with Bolton, a club his company has worked with in the past. “Betfred enjoyed a great relationship with Bolton whilst operating as the Club’s official betting partner a few years ago,” he said on the Bolton website, “and it’s great to be back at Macron Stadium but this time as title sponsors.”

Done also expressed his excitement at seeing Bolton return to the Champions’ League and said the team was heading for great things.

While Done, no doubt, is a Bolton supporter he’s also a business man interested in promoting his own wares. In this case, Betfred is using the jersey sponsorship to promote TradeFred, the company’s new Forex trading platform. That’s the reason Bolton is Betfred’s, “Official Trading Partner.”

While Betfred currently holds a Forex license issued from the the Vanuatu Financial Services Commission, it has yet to receive licenses from Europe and the UK. The company is not anticipating any major issues in securing those licenses.

Terms of the Bolton/Betfred sponsorship deal were not disclosed.

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