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Whether you’ve been in the iGaming space for a long time or are new to CAP, you might have no clue about how to go about breaking into the world of online bingo affiliate programs. Online bingo can be a lucrative niche with plenty of opportunity for growth as playing bingo online will be seen as more commonplace to aging generations.

Here is our complete, in-depth guide to bingo including demographics, major players, legality by country, what to look for in an online bingo affiliate program, and more!

Demographics

Bingo enjoys a unique distinction in the world of iGaming in being one of the only forms of gaming that appeals more to women than men. Male participants outweigh their female counterparts in poker, blackjack, sports-betting, forex, binary options, and lottery sales but not in online bingo.

Depending on whose estimate you listen to, women comprise 50-70% of online bingo players. This makes bingo an attractive niche for affiliates interested in targeting the female demographic. It also makes bingo an attractive avenue for affiliates looking to create conversions out of men in the bingo demographic; you can believe that few affiliates are strongly targeting bingo marketing campaigns at men!

Contrary to popular opinion, bingo is not just an old lady’s game. It is estimated that one-third of online bingo’s largest market, that of the UK, consists of players in the age bracket of 18-25. Little old ladies with white hair might fill up bingo halls around the world, but it’s a younger generation who is competing for the huge jackpots online.

Bingo is most popular in the UK. Here is where the winners of most large online bingo jackpots reside like Gill who won a jackpot of more than £510,000 from a 25 pence wager. It was once estimated that three million people in the UK play bingo where the game has created an industry that employs 20,000 workers.

Bingo maintains a popularity is other English-speaking countries. It is, however, not as popular in places like Latin America and Asia.


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