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Then (Jan 2007):




Back in 2007 the homepage at WhichBingo.co.uk was basically a directory of links pointing to various places. There was no clearly visible main element (everything had the same visibility), and the homepage provided too many points of action.

Right now, the site has a lot cleaner design and features a couple of new elements. For instance, there’s login form and a signup button for new users.

There’s also a clearly visible block in the center presenting bingo offers and bingo bonuses, and a listing of new bingo sites. When users visit WhichBingo.co.uk they can immediately take action without wondering what the site is about.

Lastly, there’s a new Facebook box in the footer that strengthens the site’s social proof and creates additional credibility.

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