PokerStrategy.com
Then (Sep 2007):
Now:
The guys at PokerStrategy are very careful when it comes to changing the design. Only a handful of new elements have been introduced, and the basic layout remains intact.
The only big change we can observe is the signup form that’s now in the right sidebar, which is presented along with the key benefits a user gets after signing up.
There’s also some introductory information on poker that strengthens the site’s authority and relevance, giving fast proof that they know what they’re talking about.
Another important thing to notice is the big social media box in the right sidebar. Social media plays a strong role in today’s internet. Affiliate sites like PokerStrategy use these Facebook boxes to prove that other real people are already interested in the brand, which is just another social proof that the site deserves attention from new users.