I am a big fan of behavioral economics and to its extension, behavioral marketing, especially to the work of Dan Ariely and Daniel Kahneman just to name a few. I appreciate Daniel Kahneman for the new light he brought on the matter of the contemporary multiple-self that from an epistemological perspective rebuilds the hermeneutics of…
In the past, it was common to see people with a book or magazine in their hands in coffee shops, subways, airport lounges and train stations. People hated the dull times when they had to wait and look around with nothing to do so they tried to fill that void how they could. Things haven’t…
Welcome back to the Wild West! It wasn’t such a long time ago when the Internet boom started and there was little, if any empirical knowledge on what works and not. Everybody was experimenting, businesses were rising and falling and major companies didn’t exactly know how to really manage the new channel. It was a…
