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Author Archive for Karol Krol

2 YEARS AGO
Like most things in online marketing, native advertising is a somewhat old concept that\'s been re-designed and given a new name recently.… Read More
2 YEARS AGO
A manual penalty is exactly what happened to BetOnline a couple of weeks ago. The site wasn\'t banned from Google entirely, but its rankings for the most crucial keywords have somewhat vanished.… Read More
2 YEARS AGO
Gartner reports that less than 0.01 percent of mobile apps will be considered a financial success by their developers through 2018.… Read More
2 YEARS AGO
According to eMarketer, the mobile ad space is shifting towards a more integrated model, in which various campaigns meant for different devices are all working together to make the main goal possible.… Read More
2 YEARS AGO
It\'s reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online… Read More
2 YEARS AGO
First-party data is every piece of information you\'ve gathered yourself through your website, email marketing campaigns or other channels. Here\'s how to use it.… Read More
2 YEARS AGO
Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform.… Read More
2 YEARS AGO
As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn\'t work out.… Read More
2 YEARS AGO
It\'s reported that 40 percent of Black Friday shopping in 2013 was done through mobile devices. Is there a more legitimate proof that mobile marketing is indeed a thing and that it brings serious results? Probably not.… Read More
3 YEARS AGO
According to Mobile Marketing Watch, mobile ad spending grew by more than 100 percent in 2013. This has resulted in a lot of new insights and experience under everyone\'s belt. … Read More
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