Justin Timberlake is trying to revive MySpace. No, really! The Social Network co-star will attempt to compete against the character he helped to realize a billion dollars is cooler than a million dollars by re-launching MySpace, the once-popular social network site that has since been reduced to rubble by Facebook. MySpace 2.0 actually looks pretty…
Affiliates wondering how to do email marketing might be wise to try email marketing with a personal touch. No one enjoys feeling marketed to. As an iGaming affiliate, that's why it's your job to create an experience that makes your prospects feel like you're speaking to their specific needs and offering them something that adds…
Affiliates waiting to operate in a regulated U.S. market might feel like they're in a certain state of purgatory right now. While waiting for online gaming regulation in the U.S., affiliates are wise to be cautious about relationships with current U.S.-facing operators. But what options does that leave? Here we'll explain some of the things…
Most industries have their fair share of "buzz words". Phrases are always being tossed around in the casino affiliate programs industry, but what do they really mean? Here, we'll break down some of the popular lingo in the online gaming world so make sure no one is left in the dark. Negative carryover - When…
[caption id="attachment_26797" align="alignright" width="256" caption="Jon Friedberg"][/caption] We recently spoke with Jon Friedberg, President and CEO of PokerTrip Enterprises, whose sites include All Vegas Poker and Poker Atlas. Last week, Jon became the first affiliate to receive preliminary approval for an interactive service provider license to operate as an affiliate in Nevada's regulated online poker market.…
There's email marketing and then there's email marketing for online gambling affiliates. Not all email service providers (ESPs) are as accepting of an iGaming affiliate's mass email marketing plans as one might wish. Here are some email marketing tips for online gambling affiliates and what they need to understand about legal issues and tips for…
Many in the U.S. have been asking: when will poker online be legal? Here at CAP we have been aware that online gambling in the U.S. already is legal. Well, at least it is in the state of Nevada where online poker regulation has already joined the fray of Internet gambling laws. With other states…
Gaming software can make a huge impact on an affiliate's bottom line. Simply put, some software will result in a higher rate of player conversions than others. Understanding software choices out there and how they affect player retention and value is important for any affiliate to understand. Microgaming Some affiliates will only work with operators…
Affiliates with earnings to cashout might find themselves asking: what is Neteller? Which online pay system is best for receiving website payments? Should you go with Heartland Payment Systems or find a Skrill casino to promote? To clear up the confusion, here's a breakdown of the pros and cons of iGaming's top payment systems and…
[caption id="attachment_26310" align="aligncenter" width="348" caption="I signed up to a progam... now what do I do?"][/caption] You've signed up to an affiliate program. Great! Now what? Joining affiliate programs is easy, but you've got to know what the best practices are after signing up to a new program. Here is a mini guide for getting started…
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