As an affiliate marketer in the gambling space, you can achieve greater success by making one simple change: begin to think like an online casino player. By understanding the way that players think, you can better position your campaigns while targeting groups that give you the best chance of higher conversions. Fun Facts Have you…
The Zynga IPO opened Friday morning at a price of $11. After sinking as low as $9, it closed at $9.50. While these numbers may mean something to investors, most affiliates are not focusing their time and energy on the stock market. Instead, all of their attention is on how and if the Zynga IPO…
Once again, the Mobile Marketing Association (MMA) is developing standardized mobile ad formats for the industry. Despite issuing two documents earlier in the year, by June the organization had noted that there were obvious shortcomings and more time was needed. Now, the MMA is taking a third crack and is hoping to get things right…
Recently, French Investment firm Groupe Bernard Tapie has been in the news quite a bit. The main point of discussions is its purchase of Full Tilt Poker. While this has been big news for many months, the company is moving forward in other areas. Most notably, the group applied for a Spanish online gaming license.…
In July, Bodog announced that it was going to leave the United States online poker market behind for the time being. This officially happened on December 14. However, this idea did not last long. Instead, Bodog has rebranded its service which is now known as Bovada Poker. The new service will continue to be operated…
Bwin is ready to enter the Spain and Denmark markets sooner rather than later. In fact, the company expects to be among the first group issued a license in the Spanish market. Bwin has submitted its license applications for the Spanish market and expect to be approved for its casino, sports, and bingo services before…
There was plenty of breaking news in the online casino industry this past week. In addition to lawsuit updates, new services were announced – and that was just the start. Sheldon Adelson Opposes Online Gambling Sheldon Adelson, chairman and CEO of Las Vegas Sands Corp, has spoken out against the legalization of online gambling. Read…
Sheldon Adelson is best known for his role as chairman and CEO of Las Vegas Sands Corp. Earlier this week, he spoke out as an opponent to the legalization of online gambling. As you can imagine, this upset many people, including those interested in playing online, affiliate marketers, and rival companies. Recently, Adelson met with…
With so much focus on Facebook and Twitter, many gaming affiliates are overlooking another network that offers just as much opportunity. Did you know that there are many ways to use LinkedIn? From connecting with others in the industry to driving traffic, this professional social networking service should not be ignored. Connect with Others The…
Daniel Eremian, 61, was found guilty in US District Court on two counts of racketeering as well as numerous wire act offenses. Todd Lyons, a co-defendant in the case, was also found guilty on multiple charges due to his part of serving as a debt collector for the gambling service Sports Off Shore. This marks…
News in the iGaming and Sports Betting affiliate world moves fast.
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