April 20, 2010 (CAP Newswire) – Hot on the heels of a recent announcement of a new deal to help PartyGaming take full advantage of France’s new online gambling market, this week sees the second such announcement from the European online gaming powerhouse.

PartyGaming has now announced another online gaming B2B deal in France “with a multi-year agreement to provide a white-label poker service for TV broadcaster AB Groupe,” reports Business Financial Newswire. “The service will be branded LuckyJeux and will join PartyGaming’s French poker network.”

Currently, AB Groupe has some 52 million paid subscribers who enjoy 15 subscription channels. “Once Party Gaming obtains the required licence and is operational, players on the network will benefit from a shared pool of player liquidity operating on a single platform,” adds RecentPoker.com.

“AB Groupe is a first rate addition to our French poker network and is consistent with our stated strategy of combining B2C and B2B offerings in newly regulated markets,” stated Jim Ryan, PartyGaming’s chief executive. “Together with our recently announced alliance with PMU, we are in great shape ahead of the market opening and are excited about our prospects.”

Click here for info on the PartyGaming online poker affiliate program.


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