Affiliate Programs to Watch in 2013
With the holiday season behind us, many affiliate partners are taking stock of their businesses and looking for new operators to work with in the new year. To help out with this post-holiday chore, we’ve put together a list of some affiliate programs that are worth taking a look at in 2013.
William Hill: Established back in 1934, William Hill is one the UK’s biggest, and most well-regarded sportsbooks and are a publicly traded company. William Hill Online (WHO) brands include the following sites:
- William Hill Casino
- William Hill Casino Club
- William Hill Casino IT (Italy)
- William Hill Casino Mobile
- William Hill Casino Club Mobile
- William Hill Poker
- William Hill Sports
- William Hill Sports Mobile
- William Hill Bingo
- William Hill Bingo Italy
- William Hill Bingo Mobile
William Hill’s affiliate programs are administered through Affiliates United and are approved by both CAP and GPWA. Affiliates United offers a range of revenue options including revenue shares (starting at 25%) and CPA’s.
These programs carry heavy duty name brand recognition, especially in the UK and run on the reliable Playtech platform.
888 - 888 is a Gibraltar-licensed operation that’s been serving the online gambling world since 1997 and is publicly traded on the London Stock Exchange.
Though 888 offers all the standard offering you’d expect from an online gaming company (casino games, bingo and sportsbetting) it’s their poker business that’s really taken off lately. As of the April 2012 they were the 4th largest poker network in the world and had tripled their player base over a two-year period.
CAP readers can take advantage of an extra $500 for bringing in five approved players over the their first 60 days with the program and a 30% revenue share.
Paddy Power – Ireland’s largest independent sportsbook is well known for hosting loads of novelty bets, as well as their generous forgiveness policy for bad sports beats. While Paddy Power is known primarily as a sportsbook, they do offer poker, casino games and bingo, too.
Most branches of the Paddy Partners affiliate program start at around a 25% revenue share with tiers moving all the way up to 45% for some games.
If the corporate casinos aren’t your thing, Paddy Partners is definitely a program you should look into.
Europartners - Europartners just celebrated their tenth year in the gaming affiliate business and are accredited by both CAP and GPWA. As their name implies, Europartners is a Euro-centric brand that targets gaming markets throughout the Continent.
This company places a strong emphasis on cross-promotion and geo-targeting and could be a good choice for affiliates who are looking to branch out into new markets.
Partners who sign up with Europartners through CAP are eligible for a 60% revenue share for their first three months and 25%-40% thereafter.
24Option – Binary Options programs are an increasingly popular choice for affiliate partners who are looking to diversify their portfolios and 24Option is one of the best out there. Not only does the binary options business serve a market that’s complimentary to gaming, it’s very profitable, too.
24Option offers a huge range of education and promotional materials that makes promoting binary options to gamblers a lot easier. (Though with just two outcomes for any given trade, binary options is all ready pretty straightforward.)
Affiliates should note that, unlike most gambling affiliates, 24Option pays strictly on a CPA basis.
eToro – Forex trading is an incredibly popular financial trading market where foreign currencies are exchanged 24-hours a day. While it’s a bit more complicated than binary options, it’s still a pretty easy sell to gamblers (especially poker players).
eToro is one of the best known Forex sites in the game and adds as many as 2,000 new accounts every day. As an affiliate partner, eToro has built a great reputation for providing quality customer service to customers and partners.
The company is currently offering a 50% revenue share for CAP readers for their first three months and and 25% thereafter.
At a time when poker revenue models are changing and uncertainty is all around, now is the perfect time to think about building out a Forex site.
With so many great affiliate programs out there, there’s no reason to be sticking with the ones that aren’t working for you. 2013 won’t be around forever, so take a look at these programs to watch, today.
What programs are you watching in 2013? Share your thoughts in the comments section below.