As a gaming affiliate, you are only as good as your conversion rate. No matter how much traffic your website receives, if you don’t convert visitors into players you are going to be extremely disappointed with the results.

There are several steps you can take on your quest to increase conversions.

Build Trust Through Quality Content

This is the most overlooked method of increasing conversions and earning more money as a gaming affiliate. If you don’t have quality content on your site, visitors are going to come and go without taking a second look at what you have to offer.

With top notch content, you can attract and engage visitors. The longer they stay on your site the better chance you have of selling them on one of the many affiliate programs that you are pushing.

Split Test and Track Results

No matter if you are a gaming affiliate or working in another industry, A/B testing is a must. With split testing, you will find out once and for all which offers are converting the best.

This is a long, ongoing process that may never end. That being said, the more time you put into split testing the better off you are going to be. Soon enough you will have a solid list of which online casinos convert the best.

Put Ads Where They Will Be Seen

Are you inserting ads above the fold? Are you using text link ads in your content? Have you experimented with more than one placement? If nobody is seeing your offers nobody can click on your offers.

This is a big part of the split testing process. In addition to swapping out offers, you should move ads to different parts of your website in hopes of finding the placement that converts the best. Along with this, don’t be afraid to experiment with different numbers of ads. Does one ad block above the fold work best? Or do you see a higher conversion rate when you have three ads on a given page? These are the types of questions that will help you better understand your site while also increasing your conversion rate.

Email Marketing

As a gaming affiliate there are many ways to build trust. By capturing the email address of visitors, you can begin to build a list of players who are interested in what you have to say. Now that you have their trust, you can send out regular content via email. From time to time, include one of your highest converting affiliate offers.

Tip: you can quickly lose the trust of your list if you continually email nothing more than affiliate offers. Remember to stick with high quality, useful content!

Professional Yet Simple Design

The design of your website can make or break your conversion rate. With a professional layout, you are more likely to gain the trust of your visitors. Along with, a simple setup with easy to understand navigation allows visitors to move through your site while taking a closer look at all your content as well as your affiliate offers.

Do you have any other tips for increasing your conversion rate? Share with others in our Affiliate Tips forum.


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