Headcount sports betting sites allow bookies to set up their own book that’s managed by an established gaming site.
The sportsbook handles everything except actually finding the players and gets a cut of the action for their troubles. (Does any of this sound familiar?)
Headcount sites are bit under the radar right now and are, for obvious reasons, pretty popular with American players. This niche market could be lucrative territory for sports affiliates with an eye for innovation.