New games will flow from partnership for white label licensees
Gibraltar-based online gambling group 888.com has signed an agreement with game design studio NextGen Gaming for the supply of interactive online wagering games for use on the Internet.
NextGen's games have a sound track record in the gaming industry, and the agreement allows NextGen's most popular gaming titles to be made available to customers of 888 and of 888's white label partners. The games' content will be 'localised' to appeal to specific countries that 888 serves worldwide and should be available to 888 customers from Q3 2008.
The 888 Integration Platform enables third party game providers such as NextGen to swiftly connect into 888's gaming environment, in turn leveraging 888's brand strength and robust multi-channel marketing thus reducing time to market.
888 spokesmen said the deal was further evidence of the company's execution of its strategy to broaden its entertainment offering. The company has been integrating a number of third party games in recent months and further agreements have been lined up for the future.
Gabi Campos, Senior VP, Head of Offering for 888 said: "We are constantly expanding our games offering to customers through internal innovation and the integration of third party games, with the emphasis on new games and branded content. The integration of NextGen's most popular games into 888's gaming environment will provide a significant boost to this area of organic growth."
Matt Davey, CEO of Nextgen Gaming said: "Through this strategic agreement NextGen is proud to offer some of its best performing titles such as Eastern Dragon and Dr Love. We are excited by the opportunity to work with such a professional and progressive company as 888 and look forward to delivering an exciting entertainment package."

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