7 Reasons You’re Not Converting
As an affiliate marketer, you very well know that getting people to visit your site is not enough. You need to start converting leads to earn money. So, the question now is why aren’t you converting?
Here the top seven problems you might be experiencing:
1. High bounce rate
You have good traffic to your website, but still, the conversions are disappointing. This could be a problem with your bounce rate. Bounce rate is when a visitor arrives on the site and leaves without even visiting other pages.
There are different possible causes for high bounce rates. It could be that the visitor didn’t find what he was looking for or believes he landed on the wrong page. Also, your site could be dated, broken or hard to navigate.
2. Unclear Call-to-Action
There are two possible causes why this might be the problem and both have something to do with the target action. For one, it is possible that you didn’t make the call-to-action clear enough to your visitors. Hence, they don’t know what the end goal of your marketing effort is. Next, it could be that your visitors like your content, but aren’t completely convinced to take the action.
3. Poor Landing Page
A poor landing page is one of the most common problems when it comes to conversion. The landing page has one goal – to convince the visitor to stay on the website and take the steps that you’re asking them to take.
For instance, you don’t want to give too much information on the landing page alone as they won’t feel the need to navigate the site. Further, a confusing landing page is an immediate turn-off that can just prompt the visitor to leave right away.
4. Lack of Motivation
Branding your website is one thing, marketing your product is another, but motivating and encouraging visitors is a different ball game. It is not enough that you post your offer and tell them about it.
It is crucial that you entice them to take on the offer. You may want to use special discounts or promos, which are very popular with online consumers. Also, don’t just tell them, show them what a great offer you’re making.
5. Confusing Process
Being an affiliate marketer, you need to refer the visitor to the company you are affiliated with. However, you must make sure that the referral becomes an easy process for them.
In the online world, your offer is as good as it resonates with the visitor and gets their attention. But once that visitor starts to think that he can explore other options, he will just leave. Always make it a smooth and easy process for your visitors.
6. Wrong Target
Keep in mind that an online consumer will only visit your site if they find value in it. You have to make sure that the products you’re promoting are relevant to your visitors’ needs. And at the same time, make sure that you are promoting the products in a more personal way as opposed to just letting the banners and links do the work.
7. Poor Choice of Words
Not being able to communicate properly with your visitors can be a reason why you’re not converting as much. You simply might not be using the right words. Also, your words can be vague and confusing, which visitors just hate.
Avoid using unnecessary phrases and clichés. Communicate directly and concisely, just like you’d talk to someone visiting you at home.