7 Deadly Sins of Affiliate Marketing
Not Doing Enough Testing
Intuition is a good thing, but without data providing actual proof, intuition is no better than superstition. Running the numbers, and being honest about them, can be both time-consuming and ego-crushing.
By the same token, you need to ask yourself whether you want a site that’s a monument to your ego, or a site that’s actually converting and bringing in revenue.
Casino affiliates have a lot in common with scientists and embracing the scientific method of stating a thesis, and then going out and proving it to be right or wrong, is something they shouldn’t be afraid to do.
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