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4. Test Different Images

Let’s stick to the details of your design and discuss one more element that’s quite simple in nature – images used on your conversion pages and near the calls to action.

As it turns out, just changing one image can lead to significant improvements. Some possibilities include:

  • test images in different color schemes; for instance, if you have an image of a yellow padlock, try testing a blue one,
  • exchange stock images for real-life images,
  • try out abstract images instead of real ones,
  • ditch images altogether and test interface elements like arrows and boxes.

Of course, you should also test various call to action elements themselves and your call to action copy too, but that’s another story.


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