5 Ad Campaigns Gone Wrong
Every “Don’t Do It” Anti-Gambling Campaign Ever
Gambling among teenagers is a very lively topic for the officials. And there are a lot of campaigns in that area that try to convince the youth not to take part in any gambling-like activity.
However, it’s now proven that all campaigns focusing on telling people any form of the expression “don’t do it” simply doesn’t work.
The study was published in the March/April issue of the Canadian Journal of Public Health, and it reports that any attempt at presenting a direct command (like “don’t do it”) has no effect on the youth. Also, it’s said that people reject one-sided campaigns as unrealistic, and overall pay no attention to them at all.
It seems that the officials behind those campaigns will have to come up with something more creative than just ordering people not to do something.