5 Ad Campaigns Gone Wrong
Paddy Power’s Facebook Comment Videos
Paddy Power is really getting into this marketing fail game. But for them, it’s actually all publicity stunts, so even if the ads themselves get a lot of backlash, they deliver a lot of publicity nevertheless.
Another of Paddy Power’s ideas was to take some of the comments people left on their Facebook wall, and turn them into videos. Of course, they did it in the most controversial form possible, like the following two clips.
“Tranquilizing chavs in order to keep the peace at Cheltenham:”
“Being offensive to the transgender community:”