2014 iGaming Marketing Predictions
More Competition from Land-Based Casinos
As the US igaming market builds out, casino affiliates are going to find themselves locked in competition with big name brands like Caesars and MGM Resorts for American players. While the big boys have plenty of marketing advantages (like those social casino and actual marketing budgets) this isn’t a lost cause.
Corporate PR and marketing shills rarely make the kind of personal connection with readers that quality bloggers and affiliates can from their own, considerably smaller sites. Affiliates who can dig out a niche that the big casinos have overlooked can still get a piece of the action.