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Content Diversity

When you sit down to plan out your content and marketing strategies for 2014, you’ll want to think about including more than just blog posts and articles. The new rules of web marketing are all about creating shareable content that can pick up some viral steam.

Content that fits this bill includes e-books, Infographics, videos and graphic heavy slideshows. The degree of difficulty associated with these different types of content varies wildly, so you may wind up having to outsource some of the work to freelancers.

No matter how you do it, you’ll definitely want to mix things up this year.

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