20 Most Influential People
#14: Bryan Bailey
Perhaps better known to some by the namesake of his major affiliate channel, ‘Casinomeister’, Bryan Bailey is an institution in the casino affiliate marketing world. He has been running Casinomeister since 1998 making him a dinosaur in the iGaming business.
Bailey’s unique approach to marketing includes shunning paid marketing initiatives and instead relying on a tight-knit gaming community, newsletters, and cheesy but engaging self-directed YouTube videos. At an Alexa rank of 38,000, few casino affiliate sites draw as much traffic as Casinomeister, the brainchild of Bryan Bailey.