10 Lessons to Learn from Matt Cutts
Attend Industry Events
In the world of SEO nerds, Cutts is a bona fide superstar and that means he gets the celebrity treatment at every SEO event he attends.
At the same time, his keynote speeches are usually packed with useful information and give the SEO community a good idea of what to expect down the road.
The takeaway for affiliates is that industry get-togethers aren’t just for seeing how many drinks you can consume in a 24h-hour period (though we won’t discourage you from that kind of behavior).