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This could be you.

It’s no¬† accident that when you hear the words, Calvin Ayre you picture a suave playboy sitting atop an online gambling empire. Ayre has turned himself into a brand that’s inseparable from Bodog and its paid off in a big way.

While most affiliates won’t be able to afford Ayre’s high flying brand building exercises (like buzzed suit shopping with super models) they’re certainly capable of building a brand.

At its simplest, brand building is all about those little things that separate your sites from the hundreds of other sites doing the exact same thing. (And if super models and booze come into play, that’s just icing on the cake.)

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