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If you’re looking for a crash course in state-of-the-art igaming marketing, just spend a little time poking around the Bet365 home page. Between live streams, in-play betting, and a very popular mobile wagering app, this is clearly a company that’s not afraid to try out new things.

Casino affiliates who are looking for a takeaway lesson should consider taking a few more risks and breaking out of their old ruts. If Coates and company weren’t true innovators, they never would have taken the family business online and would be sitting on a posh estate somewhere living the life of luxury.

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