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Coates grew up around small bookmaking shops like these.

Bet365 CEO Denise Coates was born into a life of privilege and luxury as the daughter of Peter Coates, who owned a chain of successful betting shops. She could easily have lived a life of luxury, but chose a different path entirely.

Young Coates shrugged off the easy route and spent plenty of time on the front lines of the sports betting world by taking wagers at one of her dad’s shops.

In a world where children of privilege frequently seem unappreciative of their good fortune, Coates is a refreshing change of pace.

With the kind of work ethic Coates has shown through her whole life, we think she probably would have been successful not matter what kind of family she came from.

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