Hi,

I have a site in Spanish, and I'm getting a reasonable amount of traffic - some 100 visits/day.

The problem is I am getting very few conversions or click-throughs. I'd really appreciate any advice on what I may be doing wrong or common practices that I'm missing.

The site is www.yabadoo.es

Thanks!

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Judd Muir
www.yabadoo.es

where is your traffic coming from? thats the first place to start looking.

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The site looks nice, needs a bit more content.

Players have more trust in a content rich site...

You have two "bingo online" in your navigation, that is confusing. You might want to call one "bingo reviews" or make them subpages, linked from the main Bingo page.

And like Allfreechips said already: Where does your traffic come from? If search engines, what are your keywords? Do they actually bring people to exactly what they are looking for?

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dominique





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Where is the traffic coming from and where are you sending it?

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It might also just be a bad period, period. In a matter of a month my click-through and conversion went from very high to mediocre. In fact I suspect that the platform I use might be ripping me off.

Anyway, continue looking at your stats, continue working on the website and if it doesn't get better in one month then you will know for sure you have a problem. For the website in my signature, conversions are unstable : sometimes it didn't generate conversions in 2 weeks, other times it converted 6 in a week. It might be the same for you, depending on what you're promoting.

Edit : if I understand correctly (my spanish isn't that great), 10k people used your Spin Palace link as opposed to less than 500 for the others.. maybe they just don't like Spin Palace. Add a poll to your homepage and ask people what their favorite casino is.

Thanks for the feedback.

My traffic is all Google/Yahoo, incoming from relevant keywords, e.g. "bingo forums", "play bingo online" (but in Spanish of course!). So I think the traffic is targeted!

Regarding content, what more would you suggest? We have reviews, forums, promotions, reviews, a community blog, playing guides - I thought we were doing pretty well on the content! Do we need more of the same, or something different?

Thanks again for the feedback - I've been mumbling to myself in the dark hours for many days now, great to discuss it instead!

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Judd Muir
www.yabadoo.es

Perhaps you could try giving your visitors a direct download link directly on the homepage so they can download it right away. That way, they don't have to navigate to an internal page.

I can't read Spanish, but maybe you could try asking your forum members what they like and do not like about your site and the properties you promote.

Best of luck.

Mark

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Perhaps you can compare some of the properties you promote, or add some, or talk about the different softwares more, there is a ton to write about. I will never be able to find the time to actually implement all the ideas I come up with as I go. Just go to the sites you promote and look around, lots of info there.

Since you have a resident community (message board) you want to keep the content fresh, add new properties or switch what you have around a bit, people get bored looking at the same stuff all the time.

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dominique





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A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
David Brinkley

If it`s more content you need then please contact me. We are launching the brand www.winzingo.com for Gaming VC in Spain next week, fully localised Spanish soft gaming site. We have an in-house department dedicated to generating fresh weekly content.

Chat soon

Jaki
Bravo Media
662373667

Here are a couple of suggestions:

1. Try to promote less familiar (Popular) casinos.
2. Do you have any defrayment abilities?

Stephen Jones