Another Click Fraud Lawsuit Brewing

There’s little question on which side of the click fraud debate Wired columnist Adam Penenberg resides. In describing the problem and one case that’s slowly moving forward, Penenberg writes this: ”Don’t count on the search engines to confront the problem, though. Sure, they pay lip service to cleaning up click fraud, and issue credits — not refunds — to businesses they identify as having been victimized by false clicks. Usually, however, these refunds are a pittance compared to the revenue click fraud generates for them.” Yow….

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