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- 08-18-2005 11:35 AM #161Moderator - Big Kahuna
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Actually, I think it is a lot easier for an affiliate to replace a program than the other way around.
Originally Posted by Julia
When someone like Referback does something like this without running it past all the affiliates first, they are shooting themselves in the foot.
There are a whole lot of comparable casinos to promote and Referback has to rely on loyalty to stay in the race, loyalty and the fear some affiliates have of losing income that was steadily generated with Referback in the past.
This used to work for programs. But the industry has changed and there is a lot more competition. Staying with a program that changed conditions to the disadvantage of affiliates is not a wise move anymore. You cant lock in your future income like that anymore - especially not with a program known for T&C changes.
The very worst thing a program can do is to mess with players already in the account of an affiliate. And don't tell me that players do not come back after a long period of absence - if they didn't, why be so intent to remove them? I actually consider that theft. Without me the program would not have that player to remove. Many players will come back once contacted by mail. I know, I am one of them myself. It is just a way to cut out the affiliate and get players back in the fold without having to pay comissions anymore.
I also fail to see how not paying for players' first deposits can be good for affiliates. When I signed with Referback, I was told players were mine for life, and I would get a % of all profits.
That is what I want, and it isn't all that important who gives it to me. All these different programs retroactively changing their terms to the worse have caused me to try out several others the last couple of months, and guys, my income from Microgaming casinos is noticeably on the rise.
Loyalty and partnerships are mutually practised qualities. When they are present they are good for everyone. When one of the partners drops the ball, it's a problem. If they pick it back up, it's ok, I forgive and forget, at least first time problems. If they drop it on purpose and expect you to deal with it, it's not ok.
In the past affiliates have been a lot more complacent. But times have changed. Programs have become very replaceable. Any affiliate who pushes a different mincrogaming program than they used to will experience that the income basically stays the same, if it doesn't rise like with me.
So why stay with a program that isn't a reliable partner?dominique
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David Brinkley - 08-19-2005 05:59 AM #162Member
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That´s brought to one point in one second.I also fail to see how not paying for players' first deposits can be good for affiliates. When I signed with Referback, I was told players were mine for life, and I would get a % of all profits.
@ Referback Team / ZaneReferback
By Friday latest I should be able to have more feedback.All affiliates were given clear statements about your changed terms in short time.AND by Tuesday next week I should have a specific suggestion/ amendment.
So why you need to discuss internal at Referback for nearly 2 weeks to find a solution? It also takes only one second to change back to the former terms and conditions.
The only reason I see is you won´t change back...
But as already written in this thread: affiliates are nothing without an affiliate program and affiliate programs are nothing without affiliates. And the new terms are definetly against affiliates (in my eyes)!
So for me only two possibilities:
1.) Old terms or better for affiliates - I don´t stop to promote them
2.) New terms or obvious positive changings - I stop to promote and other programs are getting that link places on my sites! - 08-20-2005 10:55 PM #163
refer back attack
I am probably your newest member but I do I have something to say. Referback supports bellerock gaming in my opinion one of the ruthless casino groups out there. I know I ended up contacting the 16 year old owner and got know where. But I remain a affiliate of theirs. I do beleive some lessons have to be brought forth. But it is impossible to give the blind sight. I hope I am allowed to say such things. I apologize for being hypocritical and if offended anyone. The greeker
- 08-21-2005 04:34 AM #164Senior Member
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Julia you are right on this. However these changes were not "mutually beneficial" and i think ReferBack, Fortune, Vegs Partners etc know if they had talked to their suppliers - previously called "partners" and stupid enough to believe it - first, they would have met a brick wall.
Originally Posted by Julia
Like you i can see both sides in so much that businesses need to make changes. But it's obvious you don't breach your terms with your suppliers unless you consider those suppliers expendable.
Cheers
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Slots (slotjunkies.info) - 08-22-2005 11:18 AM #165Certified Affiliate Program Manager
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I agree with your point. The better you look after your affiliates the more likely that they will stay with your affiliate programme. As I said before, if major changes are made to the T&C then any changes need to be addressed fully with all parties before implementation to ensure it is mutually beneficial. Otherwise affiliates will just find another programme.Dominique: Actually, I think it is a lot easier for an affiliate to replace a program than the other way around.
Affiliate programmes most definitely should not breach their T&C! Programmes that do this will most definitely loose their affiliates by doing this. I await with curiosity the final outcome of this whole referback situation.Simo: But it's obvious you don't breach your terms with your suppliers unless you consider those suppliers expendable.
________________________
Julia
Affiliate Relations Assistant Manager
TCADS.NET Ltd.
Email: julia@tcads.net

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