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Can anyone explain experience they have had with this type of affiliating.
I am curious if it is worth the time.
Maybe someone can compare it to POKER.
Thanks
There are pros and cons with sportsbetting.
Pros:
Sportbetting players traditionally have extreme brand loyalty. Retention is fantastic, its not uncommon to have players stick with you for years. As a result player value is extraordinarily high.
Cons:
Its far more difficult to market effectively to sportsbetting players. To be successful generally requires that you have extensive data access and handicapping services. This infrastructure can be either expensive or labor intensive to maintain or both. Yes, many sportsbooks do provide datafeeds of their current lines, but that in itself is not enough. Sports players are data addicts and want mountains of content to help them evaluate team picks.
The department of justice has made it terribley clear they take a dim view of sportsbetting online.
Greeting Professor & CorpFan
I think the Prof. hit it right on the head.
My focus is on sports – but particularly European sports (as it avoids all the messy issues around the US).
I’ve found :
– Sports fans will get a preferred book and will use it regularly.
– Sports fans prefer to congregate together and talk about upcoming games.
– Sports fans believe that they can win regularly .. and about 5% do.Best approach for me is to preview games, suggest betting approaches, list the most attractive prices … and provide easy links to get them. The downside is that this is time intensive and requires knowledge.
Listings of free offers, comps, and ratings of bookies don’t do particularly well – athough they do attract some traffic.
Sorry I cannot comment as to whether it’s more lucrative than Casino or Poker, … as I’m just getting into these areas myself …
Hi,
I have been mainily promoting sportsbooks and poker rooms as well as running sportsbook affiliate programs.
I second what the professor said in saying sports bettors are more difficult to acquire than the general casino gambler, but on the other side the sports bettor is more loyal to the book and once you recruit them they tend to stay with the book longer.
As to what TheGooner said about sports bettors tending to stick together this is tru for some of them, however having said that is tends to be a lower percentage of players and these players tend to be known as wise guys. There is still huge number of square players which come through the door during the start of football season and special events such as the Triple Crown etc…
My suggestion if to give recruiting sportsbook players a go, by adding text links on your website such as:-
Sports Betting
Want to bet on sports?
Online SportsbookAnd just having the text anchors link to an affiliated sportsbook.
One thing I have found what attracts sports bettors is having a simple listings site of books which offer low juice, live lines and books which have a simple sign up process… as normally someone finds a website for a particular game they want to place a bet o, under an hour before the game.
With the up-coming NFL-Preaseason starting in under a month and the main NFL season starting in September, now is the time to get your website ready and tol give this a try.
Is sports betting more lucrative than casino affiliates, this really depends on the affiliate and your network of websites, I do believe it is for many affiliates.
