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There’s never enough discussion about online bingo here, so I thought I’d start one.
Personally, I’m pretty successful at promoting online bingo, but I’d be interested in getting feedback/exchanging views on which bingo rooms do the best business for you and which bingo softwares are the ones to promote.
In a recent thread about casino software, consensus opinion was that MicroGaming casinos tend to convert best. Is there an equivalent in the bingo space ?
For me, Parlay Software bingos (BingoMania, SouthBeachBingo, etc.) do the business far above the other offerings out there. I get higher conversions and better player retention than for their competitors. I’ve brought in players for the Leap Frog software sites (Geisha Bingo, Bingo Liner and so on) but they don’t seem to stick around as long and done virtually nothing with the Playtech offerings. In fact, I only have one depositing player there (at Tiki). However, that one is on Dominique’s second tier, so it’s not all bad !
As for ByWorth Investments (MainStreetBingo, Zodiac Bingo and more) – I haven’t really pushed these, but zero players thus far tells it’s own story, I think.
I’d be interested to know whether my experience is typical, atypical or downright bizarre ! So, how are people doing with the bingo sites and is there a trend towards one software type over another ?
I actually do really good with:
They have excellent retention, and we get good support from Grant there that seems to be the fellow running it all so its good to have someone that can get things done from the top level.
Thank you, tryme!
I have just redone my bingo page and included a wider variety of halls, so I am sitting back waiting for new results….
tryme1 wrote:There’s never enough discussion about online bingo here, so I thought I’d start one.Personally, I’m pretty successful at promoting online bingo, but I’d be interested in getting feedback/exchanging views on which bingo rooms do the best business for you and which bingo softwares are the ones to promote.
In a recent thread about casino software, consensus opinion was that MicroGaming casinos tend to convert best. Is there an equivalent in the bingo space ?
For me, Parlay Software bingos (BingoMania, SouthBeachBingo, etc.) do the business far above the other offerings out there. I get higher conversions and better player retention than for their competitors.
tryme1,
Thanks for the positive review of Parlay bingo software! They are the oldest, biggest and best bingo software provider on the Web.
I just wanted to let everybody know that BingoHall is also a Parlay software bingo site. In fact, we are one of their biggest sites — if not THE biggest bingo site — among all of their bingo clients.
Bingo is a GROWING area of the online gambling biz. As tryme1 said, it does not get much publicity among gambling affiliates, but it can be lucrative if promoted correctly.
Thanks for the kind words Tovey. I run the ReferBingo program (that promotes BingoCafe and in the next 6 weeks another new site). Based on affiliate feedback I can concur with Tovey that due to the unique software, game variety, 24/7 chat masters and 24/7 support the BingoCafe retention is excellent. Each of the Leapfrog sites are independently run so its not accurate to view all in the same manner.
I am available anytime to discuss anything anyone may like to talk about. The programs that you see on the website are negotiable. I agree with Tryme1 that Bingo has been overlooked by many of the gaming affiliates. Bingo appeals to a very broad demographic and conversions are far far easier than casinos
Grant
grant@referbingo.comTovey,
referbingo.com is a LeapFrog software site, right ? Would you care to share average player values. Feel free to say no, but I have players at certain Parlay based sites who deposit a $100-$150 every 3 or 4 days and have been doing so for getting on two years.
Dominique, I’ve noticed you’ve got a couple of those Byworth sites listed on the bingo page in your sig file. Getting any conversions yet ? I like the look of ZanyBingo and ZodiacBingo and am promoting those in a small way but they aren’t really doing the business for me yet.
As for Dave’s plug for BingoHall.com – I have no comment to make, except to say that I deliberately try to avoid mentioning them in these type of threads. Draw your own conclusions as to why.
Sorry, Grant, we were posting at about the same time. I know that players do like the 3D software that Leap Frog offers, but I can’t get them to stick around. Feel free to PM me though – I haven’t signed up with you guys yet.
I’m trying to get a consensus as to which software does the best business. Surely, there’s more than myself, Tovey and Dominique that generate income from bingo.
I advertise allot a different bingo sites on most platforms. I have had
the best performance from Leapfrog gaming sites, specifically with
Bingoreward.com. They offer free money no deposit required, so the
players take a little longer to deposit, but I find the players come
back after 2 weeks or so and stay along time.
My earnings have shot up significantly over the past few month due to
there new Video Slots. So far so good
Plus I like the competitions they run for webmasters!tryme1 wrote:Dominique, I’ve noticed you’ve got a couple of those Byworth sites listed on the bingo page in your sig file. Getting any conversions yet ? I like the look of ZanyBingo and ZodiacBingo and am promoting those in a small way but they aren’t really doing the business for me yet.I just added those and the verdict is still out.
I always like leapfrog and I like Bingo Gala. But I am showing some different results since the changes and I need to watch until April or so to form an opinion on the places I added.
I as the affiliate manager for Bingoreward.com am always interested in hearing what the affiliates have to say about comparative software platforms.
I was a little surprised to to hear Tryme1’s bad experience with Leapfrog gaming sites as this is definitely not the general consensus I hear. To be fair I did an exercise and took all the purchasing players on Geisha Bingo yesterday and aged them according to registration date.
This is way I came out with:
Players older than 1 year: 25%
Players between 6mths – 1 year: 35%
Players between 3mths – 6 mths: 20%
Players less than 3mths: 20%That is 60% of players are older than 6 mths, and nearly 50% of those are older than a 12 mths. Seems pretty impressive to me.
I think it is very important to have a big enough sample when testing player values and retention rates. I am not sure how this compares to other bingo platforms, but I can tell you from my experience with Casinos, that any casino out there would die for stats that looked like these.
Affiliate revenue from casinos is traditionally dependant on 1 or 2 big VIPs, with the majority of the players delivered being abusers and smaller guys, that no one makes any money out of. Bingo is a different market, with money being made from each player for alot longer, no big swings but alot more consistent and reliable. I feel in the end of the day you will be still collecting the commission checks from your bingo sites long after the whales have dropped off from the casinos.
Let me know your thoughts.
Larry Galansky
Affiliate Manager
http://www.Bingoreward.comI was a little surprised to to hear Tryme1’s bad experience with Leapfrog gaming sites as this is definitely not the general consensus I hear.
.
My experience isn’t BAD per se – I do get sign-ups and depositers but they just don’t seem to stick around like they do at the Parlay Entertainment bingos. I’m gonna have to give LeapFrog another push, I guess, as I’m clearly in the minority here. I wonder if the issue is that other people are pushing the ‘free cards’ and are ranking for free bingo type keywords, generating a lot of signups quickly. That isn’t how I promote my sites but I’ll have to give that a go and see what happens.It’s always practical and productive to read (and hear) your thoughts, impressions and experiences with promoting online bingo. Apart from the direct feedback, it also gives us an indication of the general feelings that are out there.
We would be interested to know what features you or your players liked most about the different online bingo products and softwares you’ve raised in this thread.
For example, do you find that there is a better response rate from players when offering free money with no deposits? Or do you think that events such as frequent contests have more of a pull?
As Dom metioned, online bingo is indeed a growing area in this industry and success comes slowly but surely. :wink-wink
Cheers.
Sara
Hi Sara.
I’m stating the obvious here, but what bingo players like more than anything is to chat and interact with each other. The bingo is almost incidental. If we’re talking about bringing in more new players (rather than retaining current ones), the best thing about the PlayTech software is the chat facility – it has features that your competitors don’t have and yet this is hidden away on both Tiki and Kiwi Bingo.com . This is a real selling point and I don’t understand why you don’t make a big deal out of it. I think this alone would convert more visitors into players.
What converts my players is neither ‘free cards’ or ‘free money’ nor is it big competitions (although I wouldn’t have minded a free shopping trip to New York myself !)…it’s the day to day stuff like the cost of cards, the range of games and patterns, the size and frequency of regular real money jackpots. That kind of thing works for my site, at least.
Free money or match bonuses don’t work so well – free cards is better wording. And like tryme says – number and size of jackpots are important.
Yes, the chat is very important. The look and feel of the site matters a lot too.
The look and feel of the site matters a lot too.
Absolutely. Players want to feel like their joining a community not like they’ve stumbled upon a casino sites by mistake. Hence, these are good bingo sites (http://www.bingoknights.com and http://www.southbeachbingo.com ) and this is all wrong ( http://www.rubybingo.com ) . Sorry, CasinoPays, but RubyBingo looks like a casino site – what’s with the slots graphic ? – where as SouthBeach has a nice above the fold ‘meet the players’ link, a clear list of what’s on offer, links to the latest newsletter and it invokes a sense of community.
