LONDON (Wednesday 21st August 2013) - Arsenal Football Club today welcomes Paddy Power as its Official Betting Partner in the UK, Ireland and Italy.

The Irish betting company has signed a three-year agreement with the Gunners which sees them return to the Club following a successful partnership in previous seasons. Paddy Power will expand its online offering to customers and Arsenal supporters through a combination of industry leading offers and exclusive bets around key fixtures throughout the season.

They will also look to deliver Paddy Power’s unique brand of entertainment to millions of Arsenal fans through the Club’s digital and social media channels.

Throughout the partnership Paddy Power will aim to develop exclusive marketing opportunities with Arsenal through access to first-team players for promotional activities, hospitality at Emirates Stadium and the Club’s marketing database.

Arsenal’s Head of Global Partnerships Vinai Venkatesham said of the deal: “As we enter into the season, we are delighted to have agreed a long term deal to welcome back Paddy Power as a partner. They are a respected leader within the betting industry, and our partnership will ensure Arsenal fans have access to unique betting offers when backing their team.”

Paddy Power, company spokesman, said: “We’re really pleased to be back as partners of Arsenal and we’ll be looking to provide fans with unbeatable value as well some great entertainment throughout the season.”