Since the world of PPC can be so competitive... and expensive... Besides having a decent budget to test with, a huge element to having a successful go at PPC is YOUR LANDING PAGE.

I recently connected with an affiliate that had some issues with PPC... and honestly, it could have ALL been avoided if they had started out with a better landing page that would have promised stronger conversions.

Just wanted to share an article that we released a few weeks ago that really lays it all out.

8 Effective PPC Landing Page Optimization Tips

Besides this info... can anyone lay out some additional techniques that you've used that's helped boost your PPC efforts?