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View Poll Results: Ranked #1 in Yahoo for “online gambling” for 30days, how much traffic would you get?

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  • More than 100,001 unique visitors

    0 0%
  • Between 50,001 - 100,000 unique visitors

    2 6.25%
  • Between 20,001 - 50,000 unique visitors

    3 9.38%
  • Between 5,001 - 20,000 unique visitors

    13 40.63%
  • Less than 5,000 unique visitors

    14 43.75%
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  1. #1
    ocw
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    Default Show me the money??

    Supposedly, online gambling is a multibillion dollar industry that is growing at an alarming rate. According to the front page of CAP, $1 Billion dollars was wagered in 1999 at online casinos alone. By now, that figure is closer to $3 Billion dollars wagered a year.

    So where is all that money?? And who is making all this money?


    As stated by bb1webs in another thread, “…about 90% of the affiliates don't make money. And out of the remaining 10% that only about 4% are big players.” I believe this number to be very accurate from what I know of the industry. But the “big players” is probably more like 1%. I define a big player as someone who makes $50,000 or more each month in commissions.

    Even if the best of the best affiliates were making on average of $100,000 per month, that is still not much money in a billion dollar industry. In fact, I doubt that there are more than 50 affiliates that make more than $100,000.00 per month in online casino revenue (it’s probably more like 20 affiliates). Even if there were 50 affiliates, that is still only $60,000,000 commissions over the course of 12 months. Even in the best days of casinoprophet and gamblehouse, they didn’t make more than $500,000.00 in a month (not to my knowledge anyhow.). If you factor how much the casinos make in thereown promotions, advertising, and smaller affiliates, it’s still a far cry from multibillions.

    So where is the multibillion dollars?

    I have been promoting online casinos now since 2000, and I have achieved every major search engine ranking there is to achieve. I have been at the top for general terms like “online gambling” and “online casino”, and ranked at the top for games like “video poker”, “roulette”:, and “blackjack”. With that being said, the money is never what I hoped or expected. My sites convert well, and over the course of 4 years I have figured out which casinos convert and which do not. I am simply stating that the amount of money to be made in the online casino business is far less grand than is projected by reports and numbers.

    For those of you who make $50,000+ per month, that is great, but don’t you find it odd that you only get about $5k – 10K in new business each month, and the other $40k comes from 2 or 3 players that have been with you for two years? Why don’t your supposedly great search engine rankings make you more money or do more search volume? I have been in denial for years… I have been thinking for years, “just one more #1 ranking”, “just need a few more keywords in Google”. But I have now realized, the market is not as big as I thought, it is much smaller.

    Please note, I still make a very good living being an affiliate, but when I started four years ago, I thought this was a much larger market. For those of you thinking about getting into the online casino business, I doubt this market will ever live up to your expectations.

    To get a bearing of what people think the market can deliver, in terms of players per month and volume of traffic for money keywords, I have made a poll. Once everyone has weighed in with their best guess, I will reveal the correct answer. The question is: Being ranked #1 in Yahoo & MSN for “online gambling” for 30days, generates how many unique visitors to your website?

    I’m not going to get into how many players, because conversions are up to the website. But the amount of traffic is based on rankings, titles and snippet.
    Last edited by ocw; 12-20-2004 at 04:12 AM.
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  2. #2
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    Default

    The problem: I think under 10% (i'm optimist) casino players come from SE. Why players need to go to google to find an online casino?
    Gambling: The sure way of getting nothing from something.
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  3. #3
    Senior Member playsafe's Avatar
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    Default

    no more than 2,000 for that term
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  4. #4
    Member Janet's Avatar
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    if you take out the webmasters who are checking your site (and there is an easy way to figure who are they if you have many sites which are ranked in other terms) and you take out the spiders and the automated tools for checking ranking and content the number is for this term less the 500 per month.
    I am not kidding, it was mesured just recently.
    /Janet
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  5. #5
    Moderator - Big Kahuna Dominique's Avatar
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    Default

    Well, one big chunk of money ends up going to the US congress every year to stave off the negative legislation. There are many casinos and sportsbooks who have grouped together under the umbrella of a small handful of different associations and they are heavily lobbying - been doing it for 3 years. Without that none of us would be here.

    But even that, substantial as it is, doesn't near account for all the money. I think about this myself. I think we are way underpaid. We should all be paid for listing casinos plus the percentage - all of those affs who make little money are still doing branding for the casinos - for free. There should be some pay per real visitor who looks at the casino ad, a fee based on real traffic.

    Also, all these downloads you see that don't ever convert - we should be paid for them. My bet is that a good percentage is people who already have played that casino - under another affiliate. The person who reminds them to go back after a year or two of inactivity should get something for that also. Even the ones who don't fall into that category - each download is a valid, live email address for the casino to pursue. These are expensive because they are hard to come by.

    Looking at the numbers, and looking at the way we do business - yes something is way off and we are not being compensated for all the actual services we provide.
    dominique




    A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
    David Brinkley
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  6. #6
    Senior Member Kevin11's Avatar
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    Default

    BTW - this is an excellent poll. I have also been questioning the traffic and revenue for pure organic search listings. Yahoo / MSN in particular has been very disspointing. Top 10 for "slots" and "online slots" for instance is producing under 1000 uniques per month and will be considerably lower when you take into account factors mentioned by "Janet"...

    I am sure Google is another story, but Google and I dont exactly see eye to eye these days...
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  7. #7
    ocw
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    Default

    Oddly enough Kevin, I think "slot machines" gets more traffic than "slots" these days.
    I made the poll gear towards Yahoo because most people are having more success with Yahoo recently.
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  8. #8
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    I would guess your keyword gets 300 real hits a month. Out of that you should experience 10 - 20 real depositing players with a good converting website.
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  9. #9
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    "I’m not going to get into how many players, because conversions are up to the website."

    So is the clickability of the link.

    "I will reveal the correct answer"

    No, you have one answer. Right now Gambling phd has that slot. Compare its listing to Gambling Smart at #6, or some of the redirect puke mixed in there. Some would be similar, but others will have large differences in clickability.
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  10. #10
    Fergie
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    Default

    I chose less than 5,000 visitors. I have a couple of #1's on yahoo for what you would think are very popular searches, yet I net less than 5,000 visitors a month for those.

    The bulk of my traffic comes from 1,000's of one hit and two hit keyphrases - that has to be everyone's largest source: the hits you get for searches on phrases similar to your optimized phrases, and phrases that just happen to be in your content.

    If you are ranking high for popular searches - such as "online casinos", then most likely you're getting a ton of traffic from similar keyphrases as a side-effect (providing you have content!).
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