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Hi all,
When do you guys cancel a program, or no longer promote certain brands.
I have some partners that have never given me any players for over 2 years now. I should stop promoting them right?
Like to hear your thoughts
I think you should know withing 3-4 months if they are worth keeping.When we pull brands we keep reviews up but give other choices to the player on same software if possible.
Like CBG mentioned, I’d suggest keeping the pages active in some way. If you completely take down the pages, you’ll have to 301 redirect them, which might be more of a headache than it’s worth.
You might want to consider keeping the pages for the casino’s up for search purposes, and redirecting that traffic to another higher converting casino on the same software
