Today, bwin and PartyGaming have announced the planned merger of the two online entertainment pioneers of online entertainment- it will be a "merger of equals" and will create the world's largest publicly listed online gaming company.

These two companies are a perfect match and the merger is expected to generate synergies totalling 55 million Euros. However, these will not only be cost synergies: on the contrary, the merger will result in synergies of opportunity, marketing and revenue.

Some more highlights:
- headquarters to be established in Gibraltar
- International bwin brand to be retained
- Combined entity to be woned approximately 48.4% and 51.6% by PartyGaming and bwin shareholders, respectively

BR,
the bwin affiliate team