Thread: Very True Statement About Google

Google is a search engine. Wrong. Google is a reputation management tool and what you don't know could be costing you dearly.

What do you think ?

Regards, Josh

Google works like a search engine but the truth is that Google is not like others currently available!

Google is indeed a reputation management system and reputation is Google's Key Element when giving a website value and choosing where they should be placed when searches are performed....

Search Engine Optimization really isn't new. To get one's name out there, to get on the almighty first page of Google, and to direct traffic to one's Web site isn't new either; it's the lengths to which we all now go

People need to realise that these days reputation is everything in Big G's eyes and failing to pick up on this point will mean webmasters are spending countless hours putting in hard work on old techniques and not get any further success etc!

So does google measure this reputation?

Yes Google does.......... for example who you are partnered with, twitter (who you friends are), Google profile (who you associated with) and many more similar things!!!

Reputation is currently being used by Google and will be their main Key element among others......

For this reason many websites who did have a great Google position have dropped back and the websites with better reputation have gone forward!

Kind regards, Josh

Originally Posted by Dominique

So does google measure this reputation?

Not sure that Google is about reputation management, that's what social media sites are more geared toward. To me the better way to think about Google is in regard to relevance. Relevance is what is constantly evolving at Google.

The Evolution of Relevance

1) Your website ranks simply for the content found on a page. SEOs quickly figure out that stuffing keywords into titles, copy and alts as well as adding repetitive keyword text that is the same color as the background works to get rankings.

2) Google creates an algorithm that uses backlinks as a means for ranking sites. SEOs create link farms, crappy directories, lame links of all sorts to get their sites ranked.

3) Google creates a PageRank system for measuring a page's authority so that now an authoritative link equals X number of crappy links. SEOs find higher quality websites with equivalent PR to trade links with to help their rankings.

4) Google modifies this approach by placing websites into related neighborhoods. SEOs continue trading links, but only with other websites in their industry for rankings.

5) Google places a higher importance on one-way links. SEOs turn to 3 way link exchanges, social media sites and buying links to improve rankings.

This is where the Google/SEO relationship is at today. It's all about relevance and whatever makes the most sense for relevance in the future is what Google will do. Some ideas that Google and SEOs have thrown out for the next evolutionary steps:

- Page Load Speed
- Bounce Rate
- Time on Site
- Pages per Visit

Google announced that reputation since Nov 09 has been playing a Key Element to where a website will rank!

Google intend to keep it one of the Key Elements Also in the future......

Regards, Josh

Anything and everything that google does is just another vehicle to deliver you ads.

Bounce rate is nasty.

Google wants to see the visitor stay on the landing page as long as possible.

I want them to find what they came for at a glance, click on it and be gone.

would you guys please be specific in terms of what you mean by reputation?