CAP’s involvement in the largest gaming affiliate conferences (LAC, AAC, BAC, etc.)

A few people within our industry are curious as to our (CAP’s) relationship to the land-based iGaming conferences known as AAC (Amsterdam Affiliate Conference), BAC (Budapest Affiliate Conference), LAC (London Affiliate Conference), and a few other smaller or yet to be published conferences. I would like to officially clarify this matter so there is full transparency, which I feel is important.

Back in late 2006, around the time UIGEA was passed, Alex Pratt (Publisher of iGaming Business) and I conceptualized a series of iGaming affiliate conferences which would be completely free for affiliates who were members of both CAP *and* the GPWA – these conferences would become the “official” CAP conferences and would take over our already established event series, CAP Spring Break, which had been in existence since 2002. It is important to mention, iGB and CAP already had an existing relationship as iGB was (although a name change has since been instituted to “iGB Affiliate Magazine”) responsible for the publication, editorial, and advertising sales of the official magazine of CAP – “CAP magazine”.

A deal was struck whereby iGaming Business (hereafter referred as “iGB”) would handle all of the sales, logistics, and planning of these conferences, and CAP would handle all of the marketing to affiliates and operators. All invoicing was to be handled by iGB and there would be a split of profits on these conferences (the exact split is not relevant, nor will it be discussed from either side as our contract treats this as strictly confidential). The first event launched in January 2007 in London and the rest is history – these events are now clearly the largest and most established conferences within the iGaming affiliate sector, world-wide and CAP has continued to market & promote these events the same way as we did since the first CAP Euro London conference.

In early 2009, due to our own internal challenges & restructuring, a decision was made to distance the events and magazines from CAP. Until this point, CAP had full authority to veto any sponsorship, offer discounts/combined sponsorships, and control other matters. We gave up this control and provided 100% latitude to iGB in an effort to focus our time, energy, and resources on resolving the internal disputes at the time. A decision was also made to re-brand the conferences, which remains in effect today.

From a financial perspective CAP is still a beneficiary — we co-founded the conferences, attracted the affiliates/operators, and rightfully deserved to continue to benefit financially from these events.

If anyone has questions on the conferences, magazines, or CAP in general, both Alex and I are readily available to answer them here on CAP.

Sincerely,

Warren