Affiliates Promoting Brand Can Take Advantage of 888’s Marketing Blitz

From the CAP News page:

October 22, 2009 (CAP Newswire) -- Online casino 888.com has unveiled a very attractive incentive to win players over this season: An incredible £8,880,000 jackpot is waiting to be won -- and, best of all, players can take a crack at it for free.

Every player visiting the site is offered £24 in free spins to take a shot at the jackpot. The company is expecting a huge response from players, and has even advertised the new promo on television in the UK. Affiliates promoting the 888 brand can ride shotgun on that media spend by adding new site content or search engine strategies to sync up with the promotional efforts.

"This is the biggest ever online slots jackpot and everyone who visits the site will be allowed three free spins the first time they play the game, without having to deposit any money or enter card details!” said Itai Pazner, Senior Vice President COO 888.com.

“This will offer the unique opportunity for someone to become a millionaire without paying a penny, and we believe it will really appeal to everyone from on-line casino regulars to those who play the lottery or buy the odd Scratchcard.”

For details on 888.com’s online casino affiliate program, click here.