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Matt Steer, Operations Manager from Eurobet.com, has written a great article outlining the basics of what you need to know to be a successful sports betting affiliate. Here’s an excerpt:
With more than 180 online sportsbooks competing in the marketplace, the push for differentiation and cut-through in product and marketing has become greater than ever.
Sportsbooks compete on price and product on a wide range of markets; however, with the advent of betting exchanges there are fewer opportunities to compete on price. A wide range of product shows breadth and depth — and is an appealing acquisition tool for niche audiences — however, most sportsbooks operate on the 80:20 principle: 80% of turnover is generated from 20% of the markets.
With the next football World Cup a year away, betting and gaming growth predictions suggest that current economic conditions will have little impact on levels of business around the tournament. This will foster an ever-increasing search for a competitive edge between operators.
The next phase for sportsbook development, and one that is being built into Coral and Eurobet’s new platform, is to fully embrace and deliver a personalized web experience. Delivering information directly to a user’s desktop, home page, personal website or social network will not only enhance the gaming experience, but build and retain brand and product loyalty.
