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  1. #1
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    Default How Maximise Bingo Player Conversions with Hyperlinked Text

    As we all know, it’s good SEO practise to hyperlink keywords back to your site, to help Google recognise the keyword associations with your website.

    Bingo affiliates have long since used this fantastic tool to not only help drive organic traffic onto their sites, but also to make navigation to deep linked areas more effective. E.g., the tag top bingo promotions might be a deeplink to, which is typically a review/compare page loaded with banners.

    But, beside your primary objective to acquire and interest new visitors, the key objective for profitability is to get your visitors segmented , and then sent out to your advertisers in order to earn you money when they sign up to the bingo site in question.

    Site visitors are, on the whole, impatient and ready to click. Why not work with this? Knowing that they want to compare bingo bonuses is a place to start. Setting this up as a hyperlink to your bonuses landing page helps them navigate and helps Google crawl your page. Great.

    A click-happy visitor works entirely in your favour. Think about the quality of clicks you might receive from text links great bingo site or 100% cash match. These play straight to what the visitor wants, especially if they’re not inclined to read your review epics. Loading long stories with these sorts of focused text hyperlinks therefore makes sense if your visitors only want overview information.

    In short, hyperlinks that suggest “compare” , “find”, or refer to multiple sites can be internal hyperlinks within your site, whereas single offers, or singular descriptions of a site’s quality, can be outbound links to the merchant you like most (e.g., Jackpotjoy or Sun Bingo).

    Remember, though that, without your affiliate tracker URL, outbound links won’t earn you money. Good affiliate managers will give you these, so you can embed them in your on-page tags to start converting more effectively. Market-ace has ready-made text links you can claim directly from the system.

    Importantly, bingo affiliate programs encourage you to use banners as outbound links only – this is why we supply you with a code that attaches the banner to your affiliate account. Using banners to point internally, is a sure way to lose traffic, as visitors will soon get bored of what feels like a misleading navigation.

    Whenever you are adding a new review or feature page to your site, remember the ECC rule:


    In click-happy world, immediacy matters a lot. So get them in, get them excited, get them out and then get your commission.

    __________________________________________ |
    Market-ace - the affiliate program for leading UK soft gaming brands, and
  2. The Following User Says Thank You to jonathan_market-ace For This Useful Post:

    Ted Menmuir (02-10-2009)

  3. #2
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    Good stuff Jon, very useful

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