Thread: how to use Google Adwords

At bet365 we feel we need to give tips on how to make the best of Adwords after Google changed its Adwords policy to allow UK affiliates to bid on gambling terms.

Send players to your own site and not to e.g. http://poker.bet365.com?affiliate=365_012345 or to any tracking URLs from operators.

If you use the tracking URLs directly, it might be seen as a duplicated ad and Google might penalize everyone accordingly.
The same would apply to affiliates who use their own url that redirects immediately to the operator page.

Keep in mind not to bid on brand terms, and not to use domain names with the operator brand name, as it is against Tcs and Cs from most operators.

I hope this helps!! If you have any other tips feel free to share here.

Originally Posted by geof

Keep in mind not to bid on brand terms, and not to use domain names with the operator brand name, as it is against Tcs and Cs from most operators.

Shame it doesn't stop operators bidding on each other's brand terms hey!

Originally Posted by russell@totesport

Shame it doesn't stop operators bidding on each other's brand terms hey!

Do you ? Lol.
This would be indeed an example to watch closely, as in these situations a war price on bidding terms can take place. Rather try to bid on terms relative to your own niche or brand, to keep a good ROI.
Any other tips?