unlisted incentives

Hello Paul
Excellent question. Its fairly common practice for additional incentives to be offered to individual affiliates. These can be to gain additional exposure, reward strong player growth or make up for a previous bad month or experience. The ones I see most often are:

CPA bonus – Additional reward for depositing players above and beyond normal commissions. Generally a minimum number of players is required IE “If you send us more then 10 depositors this month we will add $50 per player as a bonus” or its a bonus for surpassing previous months player count IE “In February you sent us 12 new depositors, if you send us 14 or more in March we will reward you with an additional $50 per player”

Flat Bonus- A flat fee or bounty is set on a performance target. IE “If you generate more then $10,000 in deposits in March you will receive a $500 bonus on top of regular earnings”

Placement fee – A fee agreed upon for the addition or upgrade of positioning for a casino or casino group. IE I will add your casinos to my portal(s) for a flat fee of $2500 for a two month trial. Etc… People can and do command up to $5000 a month or more for these types of arrangements. You had better be able to produce a good number of depositing players though to justify this type of business model.

Additional base commission percentage – Most larger affiliates are set at a higher commission percentage then unknown partners. IE rather then start at 25% with a sliding scale to 40% like the regular program offers they start at 35% from dollar one.

Minimum Monthly performance guarantee- As the name implies the casino agrees to pay an affiliate a minimum monthly fee as a guarantee of revenues. If the regular commissions exceed the minimum then this fee is waived. IE you will earn $2500 a month or casino will make up the difference. If your commissions were $3000 then thats the amount you recieve.

There are other hybrid offers too, but these tend to be the most common.