Paddy Power

Seems a good program - they pay on time although there does not seem to be a lot of proactivity from the AMs.

You won't get any better deal than 25% with Paddy. The BIGGEST negative of this program is that they do not pay you cross product rev share!! So, you can send them sports players and see nothing of the commission if those players move on to casino. Hardly ANY programs do this anymore. Paddy Power also expect UK affiliates to pay the VAT out of their earnings - they won't pay it on top of earnings, even though they can claim it back. So, all in all their 25% rev share is more like 5-10% in comparison with other programs when you remove the benefit of the above points with other programs. On top of this, they hardly EVER answer emails.

I have been working with Paddy Power now for as long as I can remember. They are a great company to represent as their affiliate team will go out of their way to meet the needs of your business. Not only that, they are also great fun to hang out with at conferences and events.

I've always done well with these guys and have always enjoyed a good mutual relationship. And afaik, they've never done a retroactive affiliate terms change either!

Very responsive affiliate managers (in particular Luke & Michelle)and a good converting product. They always take to time to listen to suggestions and act on it quickly too. One of my best performing programmes :)

If you are looking for active affiliate managers, who inform you about everything what is going on, then Paddy is your choice. They are pro-active and this definitely let you make more money with their properties :)