Boss Media's IPN Poker Network Welcomes 3 Millionth Player

30-04-2009 (Stockholm, Sweden) — Boss Media's International Poker Network (IPN), Europe's largest independent online poker network, has just welcomed its 3 Millionth player.  With a 14% increase in active daily players, a 22% increase in maximum concurrent players, and an incredible increase of 28% in daily registrations the IPN was the fastest growing independent European network during 2008. That growth shows no signs of slowing.
 
Only last month, through a strategic alliance with CryptoLogic Limited, Boss Media expanded the International Poker Network to add poker licensees like Extreme Poker, Classic Poker, Opoker, DTD Poker, BetJacks, InterPoker and ParBet to the network that already included such leading brands as Virgin Poker, CelebPoker, Casino Club Poker, Poker Heaven,Yahoo, BetClick and Paradise Poker.
 
Together with St Minver, which manages player liquidity, tournaments, customer service and promotions for a network of poker, bingo and casino sites, Boss Media provides a fully-managed poker solution.  
 
"This is a major milestone for the IPN," said Atul Bali, President of GTECH's New Media & Sports Betting Co. including Finsoft, Boss Media, St Minver, and Dynamite Idea. "We are building on the strength of each company in the new media group and this is just the first of many achievements to come."
 
GTECH's New Media & Sports Betting division focuses on white label services and technology to customers operating interactive poker, casino, bingo, skill as well as lottery games, sports betting, and regulated multi-jurisdictional games. These will include new professional services such as risk management, player relationship management, fraud prevention, responsible gaming, and community functions.
 
The International Poker Network features Boss Media's fast, easy to play No Limit, Pot Limit and Fixed Limit Texas Hold'em, Omaha, Stud & Draw poker in more languages and currencies than any other.  The network also offers freerolls, guaranteed tournaments, tournaments with added prize money and satellites to live tournaments around the world.  Every night IPN poker rooms host a 25,000 Guaranteed Tournament and every Sunday night guarantee there will be 100,000 in the prize pool.
 
In addition to the liquidity that poker players look for, poker rooms in the International Poker Network offer cash incentives that increase conversions and earn player loyalty.  There is still time for players to qualify for the massive 1 Million guaranteed tournament on the 10th May, with satellites running all day from as little as a $3 entry.
 
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For further information:
Boss Media AB
Mery Blomqvist, Head of Marketing & PR, +46 (0) 8 509 200 02
mery.blomqvist@bossmedia.se
 
Media enquiries:
Larry Colcy, Lyceum Media,  +44 (0)207 976 6469  
larry@lyceummedia.com
 
About Boss Media
Boss Media AB is one of the world's leading independent software providers of complete online gaming & entertainment solutions within Poker, Bingo, Casino, Gaming management systems and Instant games. Licensees are offered systems for customized gaming, entertainment, integrated payment and operator-related services. Boss Media is a majority-owned subsidiary of GTECH; the leading gaming technology and services company — and can furthermore provide online and retail products & services in the areas of Sports Betting, Server Based Interactive Video Terminals and White label end-to-end services.